experience

TAYLOR MORRISON - National Manager of Member Marketing and Communications for Esplanade
A Taylor Morrison Resort Lifestyle Brand - January 2021 - Present

• Establish national communication, marketing and social media standards, strategies and branding guidelines for Esplanade communities across the United States. 

• Serve as the primary point of contact for PR partners, supporting media inquiries and press opportunities, ensuring consistent brand messaging and timely response across all channels.

• Review, edit and approve all external resident-facing Esplanade communication and marketing collateral on a local and national level including but not limited to email campaigns, press releases, flyers, printed collateral, website content, presentations, invitations, community statements & social media content.

• Develop and execute strategic public relations initiatives to enhance brand visibility, promote community milestones, and support new program launches.

• Provide daily communication, marketing, public relations and general technology support to 14+ community operations teams and growing.

• Project manage the Esplanade Magazine, including content editing and curation for 12 individual community publications (20 pages each) produced 6 times a year.

• Manage and execute the redesign of each Esplanade community website to remain in alignment with the elevated brand direction.

• Build and maintain internal and external relationships within Taylor Morrison to help effectively deliver integrated communication, marketing, and PR strategies to peers, leaders, executives, and members (residents).

• Host in-depth, multi-day training seminars for new Esplanade staff members and facilitate continued training and development for new team members.

• Develop national communication campaigns and provide direct support in the way of photography and video editing for the launch of new community programs including culinary, fitness, wellness and spa initiatives.

• Professionally lead and provide career guidance to the marketing and communications coordinator.

• Write video scripts and provide onsite support for photo and video shoots in support of national marketing and content creation efforts. 

THE WALT DISNEY COMPANY - Premium Services Communication Manager - December 2018 - January 2021

• Responsible for strategizing, writing, designing and distributing all guest-facing communication for Premium Services clientele including Golden Oak Club Members and Club 33 Members.


• Quickly and effectively process and deliver accurate and timely information to key stakeholders, with a focus on the integration of new technology and communication channels.


• Write copy for a variety of outlets, including external Member newsletters, articles, website content and social media, collaborating with partners from National Geographic, Disney Cruise Line, National Geographic, Public Affairs, Legal, Internal Communications, Operations, Technology and Events to ensure communication is timely and accurate.

• Maintain an on-going editorial calendar to drive proactive communication and keep partners informed.

• Oversee and deliver high-quality, day-to-day communication work that connects with the strategy and vision of Premium Services and meets the needs & deadlines of multiple business partners.

• Oversee and contribute to social media strategies for Golden Oak.

• Assist with the development and launch of the Club 33 Member website, including ongoing content management and creation.

• Analyze ongoing email campaign metrics and provide weekly reports to business partners regarding recent Member communication tactics.
  

THE WALT DISNEY COMPANY - Golden Oak Communication Specialist - June 2013 - December 2018

• Responsible for strategizing, writing, designing and distributing all guest-facing communication content for Golden Oak Club Members.

• Manage private Golden Oak Club Member website and private Member Facebook page, keeping editorial content relevant and engaging. 

• Project manage and implement the re-design of weekly Member email newsletter. 

• Provide event operation support for over 200 private Club Member events, including group travel both locally and internationally.

• Develop & implement Cast Communication strategies and content.
  

THE WALT DISNEY COMPANY - TA Communication Specialist – Internal Communication for Global Strategies and Integration - February 2013 - June 2013

• Strategize, create and implement communication plans for partners across all lines of business, including domestic and global areas.

• Distribute applicable internal communication messaging to all global partners working in multiple time zones.

• Write and edit copy featured in both print and online vehicles including internal Cast Newsletter: Eyes & Ears, Disneyland Resort Line, Newsreel, Hub Featured Stories, Hub Headlines, CenterStage articles, Yammer posts, Cast Calendars, etc.

• Support communication and marketing initiatives with the development and design of engaging digital and print collateral.

• Manage multiple, moving projects while adhering to specific deadlines.

• Provide Cast awareness of The Walt Disney Company history and heritage via articles in print publications as well as other online internal vehicles.